04/11/2014

The Importance of Being Indigo

Three hours south of our factory in South India is Auroville, a self-proclaimed “universal city in the making” comprised of sustainable agriculture and craft villages with names such as “Solitude”, “Harmony” and “Courage”. Among these establishments is Colors of Nature, a center focused on using natural extracts from the Indigo plant to dye textiles. The center is run by Jesus Crizia, who spent years training under master artisans of the dying craft (no pun intended - the art of natural indigo dying has suffered a near death as the Indigo plant,  Indigofera tinctoria, has become increasingly rare). 

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03/20/2014

ASIA DIARIES: CRAFTING OUR SPRING COLLECTION

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Believe it or not, the design process of our Spring 2014 collection is already well underway. If you haven’t had a chance to come by our Manhattan showroom/studio to check out our sketches, fabric inspirations, and color palettes, you’re in for a delightful surprise. We’re just wrapping up another trip to our manufacturers in Vietnam (Ho Chi Minh City to be exact) and India (Chennai to be exact) where we’ve spent the past few weeks perfecting pattern pieces, fits and garment construction. Check out some of the snapshots below from our Asia Diaries; time well spent crafting all the clothes you’ll want to wear to the beach.

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03/20/2014

Conor Cook’s Australian Adventures in All-Day Shorts

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The spring of 2013 was dedicated to exploration, adventure, and surf.  I left my management consulting job in San Francisco in March and set off on a four month surf trip through New Zealand, Australia, and Indonesia.  My goals were simple: chase waves, see wild places, meet crazy people, and live a vagabond’s life. With little more than a surfboard, some tees, and the Faherty Brand All Day shorts, I spent April and May living out of a 1993 Toyota Hiace Pop Top van, driving 4,600 miles around most of Australia. 

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03/20/2014

Behind the Scenes of our Summer Dresses Shoot

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For those of you that don’t know, we got a house on Lake Montauk for the summer until the end of August - it’s the location of our weekend headquarters, in fact. We went out last Sunday to shoot our new Beach Dress collection, catching the first sunny day of a rainy weekend. Check out some of the outtakes below from the photo shoot, shot right in our own backyard (literally) ! 

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03/20/2014

THE NEVER ENDING SUMMER CONTINUES

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Hey friends, we made it to California! The journey has been awesome so far and we’ve had such an amazing time catching up with old friends and making new ones, all across the country. Thanks everybody for coming out to see us, it’s been fun! Below are some shots of our trip from the East Coast to the West Coast, across the country via Texas,  New Mexico, and Arizona. Can’t believe we’ve made it this far, time has been flying with plenty of good moments. Livin’ the dream. 

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03/20/2014

The Never Ending Summer Tour : Week 1

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Hey everybody, 

Our road trip has begun! We’d been working on our custom built store-on-wheels (doubling as a beach shack) for the past year and finally took it on the road at the beginning of this month. We started in New York City, opening the mobile beach shack up right in the heart of the city, causing quite a stir amongst urbanites who wish they were at the beach. We spent the following weekend in New Jersey, hanging out with hometown heroes and friends in our awesome new digs. And from here, we began our trip down the eastern seabord, stopping at the Atlantic coast hotspots of Richmond, Charlotte, Charleston and Atlanta. 

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03/20/2014

Notes from Asia: Making Swimwear

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A few times a year we take a trip to Asia to work alongside our manufacturing partners in Taiwan and Vietnam. Being at the location of where our signature fabric is recycled from plastic bottles and sewn into swimwear allows us to oversee every stitch and detail as it is being made, ensuring that the highest quality garment is created. While in Asia, we also  begin to think about product for the next season and work ahead to develop additional premium fabrics in beautiful, eye-catching prints. Our trips to Asia are grueling, as long days are crammed with every part of the swimwear-making process, but they are always inspiring and thoroughly worthwhile…and there’s always a moment to catch a wave amidst the busy days. 

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03/20/2014

Colors and Craft: Our Jewelry

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On our last trip to Guatemala to work with the artisans creating our beach wraps (see previous post “Responsible Weaving”), we made time to explore the region, home to many indigenous Mayan people of various tribes. While the artisans are well known for their weaving and embroidery skills, many are also skilled in glass-bead jewelry (which requires weaving technique as well). From reaches of Lake Atitlan in Guatemala spanning to Chiapas, Mexico, we prowled local markets for colorful, one-of-a-kind jewelry to go with our equally unique swimwear.

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03/20/2014

Where We Live

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We’ve got a killer store/showroom/studio/workspace in New York City. It’s also the place we call home. Why not? We’ve got a fridge stocked with beers and coconut water and some comfy leather couches. It’s the perfect place to get inspired and chill out at the same time. Check out some shots of our space!

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